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Our Featured Business Profile

he following is a copy of our full business profile, as originally featured in Central Penn Business Journal’s 2009 Business Profiles Supplement.

Exhibit Studios is a visual marketing solutions firm that started out selling trade show exhibits and graphics, although now the company is about more than just trade show exhibits. Originally the exhibits division of Rileighs, Inc. and bought in 2000 by Nathan Young and Mike Fink, Exhibit Studios continues to show consistent yearly growth by adding more services and recently expanding its client base into northeastern Pennsylvania’s Lehigh Valley region.

We started the first year of our business renting a space the size of our current showroom from the original owners’ says Nathan Young, president. We had our entire operation from offices to showroom to production to storage in that area along with four total employees.

Exhibit Studios has since grown into owning its 42,000-square-foot building with 14 employees and four large format printers. We have seen our business go through many changes in the past nine years, mainly from the number of services we offer due to customer demand and by realizing other opportunities that fit within what we are good at says Young.

Whether it’s a trade show, retail space, conference, museum exhibit or corporate office, their products and services can help any organization stand out above the rest. Many Exhibit Studios clients have learned that there is much more to visual marketing than trade show exhibits. Building signage or directories for both indoor and outdoor applications, floor graphics, or character cut-outs for special events are all different ways a company’s branding can be designed to align with their customers.

With our creative and technical skills, we can handle any challenge that comes our way explains Young. We listen to our clients and work with them to figure out the best possible solution for their needs. People often come to us thinking along traditional advertising lines, and leave with completely new ideas for projecting their company image and message, all while still fitting their budget. We want people to know that we do things a little differently here. It is not about just getting the quick sale. We build relationships with our customers so we understand their business better and can recommend the options that really make sense for them.

Available products include custom exhibits, modular exhibits, portable exhibits, pop-up displays, banners, rental exhibits, vehicle wraps, roll-up banner stands, large format prints and even custom wallpaper. Exhibit Studios has what you need and aims to exceed your expectations. With such a wide range of options, Exhibit Studios consultants can help clients find the most appropriate and cost-effective means of showcasing their business or organization.

Exhibit Studios is the exclusive Central Pennsylvania and Lehigh Valley branded Nimlok distributor. Deemed Nimlok Central Pennsylvania, Exhibit Studios is part of a worldwide network that spans 45 countries and three manufacturing facilities in the United States, the United Kingdom and Canada. This provides customers with access to rental systems, display installation and dismantle supervision services, exhibit storage, and transportation services. It is complete turnkey management of exhibit programs all over the world.

As Young explains, We make sure displays are delivered on time and are set up properly. We also maintain them during a show, oversee the dismantle process and ensure they are shipped home on schedule. All that is required of the client is to focus on their work at the show, and then go home prepared to turn leads into sales.

Exhibit Studios prides itself on offering clients a complete package of personalized services. A bright and colorful showroom features a variety of sizes and styles of displays, meant to spark ideas and introduce what Exhibit Studios has to offer. Clients are able to meet and work with both sales and design teams to narrow down their options, while in-house graphics printing offers overall cost and quality management.

Exhibit Studios products are designed with portability and cost-effectiveness in mind, especially in dealing with shipping, drayage, set-up, storage, and refurbishment. Most modular systems can be reconfigured to meet changing exhibit needs and space requirements, and graphics can be refreshed for a new event, product or trade show.

We can create a display or graphics based on current materials if the company likes what they have and knows where they’re going, Young says. But if a company isn’t sure about it’s branding plan yet, we can assist with that, too, using our design ideas as a springboard to reset and refresh. Our work is about preserving the integrity of the company image, while providing a focused effort on conveying that branded image.

Exhibit Studios also designs seminars to assist organizations with sales, event, trade show and visual marketing ideas. Seminars are designed to assist in improving a company’s return on investment, staff performance and effectiveness, mapping out a plan of action and integrating an organization into one team with one focus.

Seminars are available at Exhibit Studios, special chamber events and are also available to organizations on an individual basis. It’s a continual educational process, through our seminars and in everything we do, Young comments. We strive to continually work with our clients to help them evolve their marketing program and adapt to the current market.

We really try to help companies understand their visual marketing needs so they can focus on serving their own clients better. We do this by asking questions and finding answers, continues Young. Clients may ask, What kind of display or graphic is right for me? Can I work with what I have? How do I convey my message? Companies need to present a cohesive image, and we can help them do just that.

To learn how Exhibit Studios assists organizations in maximizing their advertising dollars with eye-catching visual marketing programs, contact Nathan Young at 717.213.4333

By: Exhibit Studios

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Updated: May-21-2013

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