Why Your Company Needs a Branded Showroom
It’s easy to fall into the trap of thinking that customers only want to shop online since it’s never been easier to click and buy. However, a recent consumer study showed that 85% of consumers still prefer to shop in a physical store when possible. People still value seeing, touching, and feeling a product, even […]
Use AR and VR to Create the Best Trade Show Booth Experience
If you’re looking for a way to stand out at your next trade show, augmented and virtual reality are two great options. These technologies help you make an impression on visitors, while also educating them about your brand and increasing engagement. The AR and VR industries reached $16.8 billion in 2019, and that number is […]
How to Improve Your Museum Exhibit Design
What makes a good museum exhibit? Even exhibits with rooms full of valuable artifacts can fall flat without strategic, thoughtful design. There’s a lot of hard work and planning that goes into creating an exhibit that is functional, educational, and pleasing to the eye. Plus, exhibits have to fit into pre-existing spaces and predefined budgets. […]
How to Create Impactful Trade Show Signage
Did you know you only have three seconds to make an impression on visitors at a trade show? In a sea of competitors, how can you stand out and catch the attention of passersby? It starts with on-brand trade show signage that grabs the eye and brings people into your exhibit. If you’re not sure […]
What Are the Benefits of Mobile Marketing Vehicles?
No matter what type of business you run, consistently staying in front of prospects is a must. One of the best ways to do this is with mobile marketing vehicles. Whether you’re parked at a trade show, local shopping mall, or in front of your home, these vehicles are at work 24/7, 365 days a […]
Make a Great First Impression by Branding Your Lobby
Corporate signage and imagery reinforce your value for clients and help you make a good first impression. Research shows first impressions are formed in as little as seven seconds, and a bad one is difficult to recover from. This blog explores the importance of branding and how you can improve your business’s image by branding […]
Trade Show Trends 2019: 5 New Booth Ideas to Try
In a convention center or exhibit hall filled with trade show booths, products, and people, how can you stand out? If you want to engage with your target audience, and reach the sales goals you’ve set get an expert. Having a professional design a compelling selling environment that draws in participants is a good start. […]
How to Sell at a Trade Show: ROI & On-Site Sales Techniques
How to sell at a trade show with pre-set expectations from your company’s leaders is daunting. When you return from an elaborate, expensive, multi-day trade show, your management may expect that you have: Made a sale or multiple sales. Set up a prospect meeting. Collected a list of contacts. So, how do you prepare for […]
Trade Show Planning a Beginners Guide: Infographic Timeline
Trade show planning can be quite daunting. Whether you are in Marketing, Sales, Human Resources, or are even an intern, the trade show responsibilities and strategies aren’t always second nature. This is especially true for beginners who have never attended a trade show, let alone represented an organization at one. If it is your first […]