Since 2019, Skupics Studios, the photography studio at Exhibit Studios, has been proud to partner with JLG Industries, a global leader in access equipment and material handling solutions. What began as a collaboration to photograph JLG’s extensive product line has evolved into an ongoing partnership focused on precision, consistency, and visual impact.
As Exhibit Studios celebrates 25 years of creating exceptional exhibit and visual solutions, partnerships like this one highlight how our commitment to quality extends across every part of our business, from trade show design to professional photography.
A Partnership Built on Consistency and Quality
JLG relies on Skupics Studios to photograph both their main product line and their after-market parts catalog. To date, the Skupics team has photographed more than 33,000 products, ensuring every image meets JLG’s standards for clarity and brand consistency. This partnership goes beyond the studio as Skupics has also traveled on-site to Las Vegas and Pittsburgh to capture JLG equipment in real-world environments.
In addition to studio and on-location photography, the Skupics team has supported JLG with drone work at their facilities. This aerial perspective helps showcase JLG’s large-scale equipment, manufacturing operations, and product capabilities from dynamic new angles providing powerful visual assets for marketing and internal use alike.
“I recently had the pleasure of working with Skupics Studios for my product photography needs, and I couldn’t be happier with the results,” said Tyler Goodson of JLG. “Their team demonstrated professionalism, creativity, and attention to detail during the process. Skupics Studios is a reliable partner for top-notch product photography, and we will continue to work with them in the future for additional needs.”
Photographing an Entire Product Catalog
Over the past year, JLG has sent approximately 200 new products every one to two weeks to Skupics Studios. The goal is simple but ambitious: to photograph their entire product catalog. Each item is shot with precision lighting, consistent angles, and detailed focus to ensure visual accuracy.
The process has streamlined JLG’s internal operations, as well. Their warehouse team reports that the images are used daily to assist with item picking and product identification, helping improve efficiency and reduce errors. Externally, the uniform photography enhances JLG’s website and printed catalogs, giving their brand a polished, professional, and cohesive look.
This type of long-term collaboration reflects what Exhibit Studios has built over the past 25 years, lasting client relationships grounded in trust, consistency, and a shared vision for excellence.
Supporting Visual Branding Through Photography
For a company as established and innovative as JLG, brand presentation plays a major role in customer trust and product recognition. By partnering with Skupics Studios, JLG maintains a consistent visual language across thousands of SKUs, creating a smoother experience for customers and internal teams alike.
Each shoot involves careful attention to product preparation, lighting setup, and digital editing to ensure that every image meets JLG’s high expectations. The ongoing nature of the project reflects both the trust and communication between the two teams which are qualities that have defined this relationship for more than five years.
What’s to Come
With thousands of products already photographed and hundreds more arriving regularly, the collaboration between JLG and Skupics Studios continues to grow. The shared goal remains clear: build a complete, high-quality product image library that supports JLG’s digital presence, marketing efforts, and operational workflows.
JLG’s commitment to innovation and dependability mirrors the Skupics approach: steady, detail-oriented, and dedicated to getting every shot right.
As we mark 25 years of Exhibit Studios, projects like this serve as a reminder of how far we’ve come and how much more we can create together.
A Reliable Partner in Visual Solutions
Whether it’s capturing large-scale equipment or precision-engineered components, Skupics Studios understands that great product photography goes beyond the image. It’s about helping clients like JLG tell their story through clarity, consistency, and professionalism.
Learn more about Skupics Studios’ photography services and how they can support you.
